Six Ways to Increase Revenue and Profit at a CrossFit Gym

As a CrossFit gym owner or manager, you already know that whipping your gym into shape can be the toughest workout of all. In addition to making sure your existing clients are satisfied, you also need to come up with creative ways to entice new members to sign up. The task of spreading health, strength and wellness can be quite exhausting! What’s more, you need to keep the buzz going each month to ensure that your membership levels remain steady. The good news is that there are some innovative steps you can take to build momentum. Here’s a look at the top six ways to increase revenue and profit at your CrossFit gym. These tips can boost member loyalty and create positive buzz.

Sell Gear

There are many athletic apparel companies that want to get their gear into popular local gyms. As the gym owner, you’ll receive a cut simply for allowing merchandise to be sold at your location. This also benefits your customers because it provides them with a way to get their hands on top-quality workout apparel without needing to hunt all over the mall or Internet. You’ll want to vet brands to make sure you choose one that offers quality, high-performing gear that you can be proud to put your name behind.

Host an Open House

Not everybody knows what really goes on in a CrossFit gym. How does it differ from a typical neighborhood gym? Is it friendly to people of all shapes, sizes and ages? Will it be a good environment for working out every single day? These are just some of the questions curious members of the public may have about your gym. Hosting an open house is a great way to answer all these questions while showing off how much fun your gym is. An open house that offers demonstrations, refreshments and fun activities is a great way to create a boost in new membership accounts.

Increase Your Hours

Your business hours may be turning off entire segments of the population. In today’s fast-paced, whirlwind society, people are working longer hours than ever before. You really need to cater to client hours if you want to make your gym the go-to place in town to get fit. Many gyms make the mistake of only offering daytime hours. You can attract a wider variety of clients by offering hours in the early morning, late at night and on weekends.

Partner With Local Businesses

There is a lot of untapped potential waiting in the office parks and corporations located near your gym. Did you know that human resources departments often have health initiatives and programs that they share with employees? Companies want healthier employees because it results in fewer sick days and lower health insurance bills. Many companies actually sponsor or supplement gym memberships for employees. You can use this to your advantage if you’re looking to gain some loyal members. Prepare a media kit that you can mail to local companies within a reasonable driving distance to your gym. Within the kit, introduce a reduced rate for employees of companies that participate in wellness programs.

Bring a Paleo Plan Meal Plan into the Picture

People who sign up for gym memberships also have healthy eating on their minds. If you’re only offering a space to get fit in, you’re missing out on half of the potential of your CrossFit gym. One terrific option is to offer pro-level weekly meal plan membership from a popular brand, such as Paleo Plan. As a gym owner, you would distribute Paleo meal plans that are branded or co-branded with your logo. This strategy is a great way to help your clients integrate membership at your gym into their healthy lifestyle in a meaningful way.

Offer Expert Guidance

People who sign up for gym memberships aren’t just looking for a place to work out anymore. Today’s gyms are places where people begin their healthy lifestyles. Your members would simply work out at home if they weren’t seeking the challenges and encouragement you can offer them. You have the unique authority to offer people useful, life-changing guidance that can help them feel stronger and more energized than ever before. Of course, you may not have a clear plan to use when guiding your clients. The good news is that you can actually share a vetted, professionally designed plan with your gym members. Something like the Quickstart Challenge eBook allows you to run six-week Paleo challenges at your gym. This is a great way to help new members get integrated into your gym. It is also a way to get existing members more interested and involved. This is a game-changing tool because people love structure and order when following a fitness program. A six-week program is useful because it gives your members a clear outline to follow amidst all that goes on in their busy lives.

A Final Word on Making Your Gym the Hottest One in Town

There are so many gyms and at-home workout options to choose from these days. The success of your CrossFit gym comes down to building a sense of loyalty among your clients. Gym clients are looking for social interaction, support, convenience and life-enhancing perks when choosing a gym they can stay loyal to for life. What can you do to bring that extra something to your gym that no other place in town can offer? The suggestions listed above will position your gym as a home base that your clients can use to launch and manage their healthy lifestyles.