Paleo Plan’s 2012 30-Day Paleo Challenge!

If a (wo)man were to hold up a sword and ask you to fight, nowadays you’d run away, right? But in the OLDEN days of yore, you’d muster your courage, dispatch your épée, and fight to the death. We’re not asking you to do quite that here, but we ARE challenging you to get off your butt and actually fight for your life. That is, by changing your diet for a month.

Because some of you have gotten so overweight and inflamed and SICK that if you don’t do something about, you will actually risk your life with your complacency. You might have diabetes or you might just be overweight and on your way to being obese. To change that and reverse your trajectory, it’ll take the courage and humility of those dueling sword fighters to get the job done.

Eating only meat, seafood, veggies, fruit, nuts and seeds for 30 days will take discipline and focus, and you’ll likely feel pain and probably despair at times. But the good part about doing a Paleo challenge is that there’s no chance of losing the fight unless you give up. If you fight hard and do the work, you will win.

What might you expect by the end of one month of eating strict Paleo? Here are a few morsels of motivation:

Fat loss
Muscle gain (read: muscle tone)
More energy
Fewer allergy symptoms
Less heartburn/indigestion
Better workouts
Less joint pain
Better mood
Better glucose levels
Better cholesterol numbers
Nicer skin
A better job

Just kidding about the last one. I had to see if you were still with me. Seriously, though, you might experience some or all of those benefits by adhering to a strict Paleo diet for 30 days or more. Is it worth it to you? Can you handle a couple days or weeks of detoxing in order to feel and look better? Can you keep your hands out of the cookies, away from the bread, and off of the corn chips for long enough to feel the benefits? Or would you rather eat what you want whenever you want it and feel sick, tired and fat for the rest of your life?

Read this for more details on why and what the Paleo diet is. If you want to try it, the challenge is a great way to start it out. During the month, we’ll be giving you motivation and tips along the way (and some prizes). We suggest that you gently yet persuasively ask your friends, family, and co-workers to do this with you, too, because we all know that minimizing temptation at work and home will only help this process of change. Consider suggesting a Paleo challenge to your gym owner, too.

The 30-day Paleo Challenge begins on Monday, January 9th, 2012. So gather your proverbial sword, your courage, your humility, your fighter’s will, and your Paleo Plan ebook or weekly meal plan to guide the way, and hop on the Paleo wagon!


  1. My husband and I just started on Paleo and are looking forward to all of the health benefits that come with this new lifestyle! We are both overweight and our trainer recommended this diet! We are excited to start on this 30 day challenge!

  2. I’m in….actually we’ve already started January 1…my hubby detox is a little more tough then mine (I miss my black tea, and peanut butter) as he feels tired and run down. But we are both enjoying the new menus/recipes/and meals! I got the Quick Start Guide and highly recomend it. Everything is so simple to make, and the shopping lists ensure everything is on hand making prep/cooking a sinch. You’ve got a great site here Neely and Jason!

  3. I’m in! I’ve been using the meal plans and shopping lists for the past few weeks and love them. I’m already reaping the benefits of paleo style eating (down 7 pounds!). A 30 day challenge will be good to keep me focused and stay on track!

  4. People called me crazy because I started Paleo right during the holidays….but I felt so yucky that I knew I needed to do SOMETHING! Working with Neely, and buying that ebook has literally been the best thing since I found out about my allergies. I used to just ignore my gluten and dairy intolerance because the mere thought of creating a shopping list and meal plan stressed me out. But with a meal plan AND shopping list for 6 weeks, the Paleo Plan is the best thing that ever happened to me. Ii’ve lost 9 pounds in about 2.5 weeks. I know this fast paced weight loss won’t keep up but this short time I’ve been on Paleo has really taught me the importance of the foods we eat. Neely – you rock!

  5. I accept your challenge. Began Jan 3rd. You can’t drink black tea? I better get the meal plan and menus. I am not a tea or coffee drinker but thought it would be good for me, bought oolong, yerba matte and chamomile. Did I waste my bucks??

    1. @twinsis – Well, it’s not the tea but the caffeine that we want you to take out for the challenge (and potentially beyond). We just want you to have a chance to see what effects the caffeine is actually having on your body by taking it out. Oolong and yerba mate are caffeinated, but herbals like chamomile are not. Green, black, and white teas are caffeinated – rooibos and herbals are fine.

  6. Count me in! I just discovered Paleo in July of 2010. Throughout the rest of 2010, I was off and on with Paleo. I am not overweight but have been sick most of my life from the dairy and grains I grew up eating and loved. I can’t keep living my life like this and risking my health anymore! Excited to have a support team!

  7. Actually, I did this 2 summers ago and I’m pretty dang sure the health and confidence I got from it helped me get recruited for a better job not 2 weeks after I “finished” my personal challenge! :)

  8. I did the Paleo Diet back in the spring and lost 10 lbs really fast…. however, I went back to my old ways of eating and gained those 10 lbs back,, so I am really to start the Paleo Challenge once again, as I know it works.

  9. I am in. I need to lose 80 pounds and will be starting at a Crossfit Gym on the 9th. So excited that I found this site.

  10. I’m in – I just discovered your website! It is great. My gym recommended Paleo and I’ve been making slow changes since November – the challenge is a great way to kick it into high gear, thank you!

  11. I started December 26th and I’ve had Hungry Jacks / Macca’s 4 times.. and I’ve had two Apple turnovers from the local bakery.

    But this is coming from someone who would BUY takeaway 20 times a week..
    Not to mention I work in a Pizza shop and get free food and drink – not that I want it anymore.

    I can’t believe how badly I crave sugar though it is getting easier.

    So I’ve already started but I’ll commit to this as I really want to be able to say ‘hey I’ve done 4 WHOLE weeks without eating an ounce of crap’ :)

  12. How about peas that are picked green and then frozen like field peas. Would they be ok or still be considered a “bean” even though they are not dry?

    1. @jmontes – Do you mean like snap peas that are in the pod or the actual peas from the pod? If they’re green, they’re better. Just don’t make them your main protein source :)

  13. Well, first week of Paleo and have lost 5 lbs. 45 more to go. How is everyone else doing? Hasn’t been as hard so far as I thought. No cravings for ice cream (my weakness)………yet.

  14. Finished 30 day challenge with excellent results. Lost 14 pounds and already see other benefits. Sleep better. Don’t have stiff neck anymore. Have stronger nails that I don’t seem to want to bite anymore. I would be a fool to not continue so I will carry on for another 30 days and see what it does for me. First time being under 200 lbs. since I was married 22 years ago.

  15. My boyfriend and I started Paleo on January 1. We are both enjoying it up to know and love spending more time in the kitchen prepping. We’ve been cutting up a bunch of veggies and fruits so when we just want to snack the healthy choices are right there.
    I get obsess with the scale so my boyfriend hid it from me, so hopefully after 30 days I’ll see a nice number on the scale. I feel less bloated and better in my skin, but I don’t have more energy yet.
    What else do you guys make to snack on?

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